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Hi Beautiful,

Some days call for lace and sparkle. Other days just call for comfort. That's where Kiki comes in.

Cotton, done beautifully

Kiki is made with 90% cotton and has super soft Supima cotton lined cups, so she feels cool, breathable and gentle against your skin. She's the bra you'll reach for on busy workdays, lazy Sundays and everything in between.

The shape you know

Kiki is cut in our classic Little Women shape, the same shape and fit as our bestselling Perfectly You. So if you already love Perfectly You, you'll feel right at home. And if you're new to Little Women, she's a lovely place to start.

Made to fit smaller cups

Like every Little Women bra, Kiki is designed from scratch for AAA to A cups. She's non-wired, with medium removable padding so you can choose your shape, and longer adjustable straps as standard for a comfortable fit.

Smooth under everything

As a t-shirt bra, Kiki sits neatly under fitted tops, knitwear and everyday basics, giving you a clean, simple line whatever you're wearing.

Little Women KIKI Cotton Non-Wired T-Shirt Bra Twilight

Little Women KIKI Cotton Non-Wired T-Shirt Bra

Little Women KIKI Cotton Non-Wired T-Shirt Bra Grey

3 days ago

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Which one would you choose?

Hi Beautiful,

We've got a little question for you today.

Every Little Women bra is designed for smaller cups, but they've each got their own personality. Some are made for every day, some for feeling a little bit special, and some for sitting perfectly under your favourite tops.

So we'd love to know: if you could only pick one, which would it be?

Whichever you pick, you're in good hands. Every style comes with longer adjustable straps and matching briefs, and our Lingerie Angels are always on hand if you'd like help finding your perfect fit.

Little Women Perfectly You Bra for small cups (AAA - AA - A)

39

Little Women Very You Bra for small cups (AAA - AA - A)

39

Saturday, October 17

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The lace edit

Hi Beautiful,

Some bras are about getting through the day. Others are about enjoying it. This edit is all about the second kind.

Our lace sets are where the pretty details really come out to play. Every one is non-wired, designed to sit flat and stay put rather than gape, and comes with a matching brief so you can wear it as a set or mix and match with what you already love.

Tara

Rich mulberry lace finished with a sparkling stone dropper and bow at the centre front. Elegant, a little bit special, and made to be shown off (even if only to yourself).

Little Women Tara Non-Wired Lace Bra

39

Tamsin

Soft frappé lace with high apex straps and fixed medium padding for a lovely rounded shape. Understated, polished and effortlessly easy to wear.

Little Women Tamsin Non-Wired Lace Bra

39

Pippa

Warm chocolate lace with real depth to it. She's a gorgeous alternative to black or nude when you want something that feels a little richer.

Little Women Pippa Non-Wired Chocolate Lace Bra

39

Dominique

The most dressed-up of the edit. Classic black lace with a delicate stone detail at the centre front, perfect for the days you want to feel completely put together.

Little Women Dominique Non-Wired Black Lace Bra

39

Lizzie

A soft, pretty peach that's already had lots of love from our customers. Comfortable, flattering and an easy everyday favourite

Little Women Lizzie Non-Wired Bra

39

Wednesday, October 14

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Let's talk about the words we use

Hi Beautiful,

Boobs, breasts, bust, chest. There are more words for them than almost any other part of the body, and which one you reach for probably depends on who you're talking to.

Here at Little Women, we talk about bras all day long, so we thought it was time to put together a proper guide.

Inside the blog, you'll find:

The everyday words and when each one works best, plus the playful nicknames worth saving for your closest friends.

The words worth rethinking, because a smaller bust isn't something missing. It's simply a shape, and a lovely one at that.

A handy bra fit glossary covering everything from underbust and sister sizes to the gore and the apex, so you'll know exactly what's what next time you're shopping or being fitted.

Whatever you call yours, what matters most is that you feel comfortable, and that your bras fit as well as the words you choose.

Read the blog here

Shop Our Best Sellers

Cookie inserts.

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Little Women Very You Bra for small cups (Chocolate)

39

Friday, October 2

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The bra that feels like a treat

Hi Beautiful,

Some things you buy because you need them. Others you buy because they make you smile. Tara is very much the second kind.

Dressed in delicate mulberry lace with a sparkling stone dropper and tiny bow at the centre front, she's pretty from every angle. And she's comfy too. Tara is non-wired with removable padding and light mesh wings, so she's easy to wear from morning coffee to evening plans.

Like every Little Women style, she's made for smaller cup sizes, so there's no gaping and no compromise. Just a bra that fits beautifully.

Better together

Add the matching mulberry brief and you've got a set that feels like a gift to yourself, no special occasion required.

Little Women Tara Non-Wired Lace Bra

39

Little Women Tara Lace Brief

17.5

Saturday, September 26

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Hi Beautiful,

The nights are drawing in and we've got something to keep you cosy (and looking gorgeous while you're at it).

New lines are landing this autumn, and they're some of our favourites yet. Think softer fabrics, richer colours, and fits designed the way we always do things.

We'll be sharing sneak peeks over the next few weeks, so keep an eye on your inbox. Subscribers get first look, always.

Shop Best Sellers

Little Women Perfectly You Bra for small cups (AAA - AA - A)

39

Little Women Very You Bra for small cups (AAA - AA - A)

39

Little Women KIKI Cotton Non-Wired T-Shirt Bra

39

Saturday, September 19

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Don't Miss Out...

You know that bra you've been meaning to try? Now's your moment. We've marked down bras and briefs across the board, some styles by more than half, and once a size is gone, it's gone for good.

Little Women Lila Non-Wired Balconette Medium Padded Bra

20

Little Women KIKI Cotton Non-Wired T-Shirt Bra Twilight

22.5

Wednesday, September 16

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Should we make bikinis?

Hi Beautiful,

Swimwear might be the one place small cups get overlooked even more than lingerie. Triangle tops that gape, moulded cups shaped for a fuller bust, and sizing that starts a few cups too big. It is the same old story, just with less fabric.

So we started sketching. The shapes below are our SS27 shortlist, from the classic triangle and halter to bandeau. Every one drawn from the very beginning for AAA to A cups, the same way we have made bras for over 35 years.

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This is where you come in

Before we take any of these to sampling, we want to hear from you. Which shapes would you actually wear? Which would you never reach for?

Vote and you could win a £40 voucher. Everyone who votes goes into the draw, and we will pick a winner once voting closes. A little something for helping shape SS27.

Prefer to say more? Just hit reply and tell us what you would want from a Little Women bikini. Every message gets read.

We think you'd love...

Little Women Eliza Non-Wired Fixed Padded Balconette Bra

39

Little Women Delicately You Non-Wired Medium Padded Bra

39

Little Women Victoria High Apex Non-Wired Medium Removable Padded Bra

39

Friday, August 14

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Thank you for voting...

Hey Beautiful, you told us Lilac Fog was the one, and we listened.

Thousands of you cast your vote, and Lilac Fog came out on top. It's the soft, dusky shade that feels like quiet luxury against the skin, cut in the small-cup fits we've spent over 35 years perfecting.

As a thank you for helping us choose it, here's

10% off just for you!

In two of our best-loved styles: the Perfectly You and the Very You.

Use Code LILAC10 at checkout

Yours to enjoy before anyone else. Please note the code is only valid once per customer.

Little Women Very You Bra for small cups (AAA - AA - A)

39

Little Women Perfectly You Bra for small cups (AAA - AA - A)

39

The Little Women Brief

17.5

Don't leave her too long. Very You and Perfectly You tend to go quickly in the smaller sizes.

Wednesday, August 5

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Shop Dainty You Pink

Hi Beautiful,

Today we are giving one of our best-loved bras a little moment in the spotlight, in her softest blush pink. If you already know her, you know exactly why she is a keeper.

This is the wireless bra you actually want to live in. No wires, no digging, no fuss, just a pretty, barely-there feeling that lasts all day. And because the padding lifts right out, she is really two bras in one: keep it in for a gorgeous rounded shape, or slip it out for a soft, natural look under your prettiest tops.

Best of all, she is made properly for you. Every Dainty You is cut and graded just for AAA to A cups, so it sits flat, fits beautifully, and feels like it was designed with you in mind, because it was. That blush pink is delicate, feminine, and so easy to wear you will reach for her again and again.

If she is already a favourite, treat yourself to her in pink. And if you two have not met yet, allow us to introduce you.

Shop Dainty You Pink

Little Women Dainty You Bra Non Wired Ultra Removable Padded Bra

39

Little Women Dainty You Brief

17.5

Wednesday, August 5