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Little Women

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Should we make bikinis?

Hi Beautiful,
Swimwear might be the one place small cups get overlooked even more than lingerie. Triangle tops that gape, moulded cups shaped for a fuller bust, and sizing that starts a few cups too big. It is the same old story, just with less fabric.
So we started sketching. The shapes below are our SS27 shortlist, from the classic triangle and halter to bandeau. Every one drawn from the very beginning for AAA to A cups, the same way we have made bras for over 35 years.
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This is where you come in

Before we take any of these to sampling, we want to hear from you. Which shapes would you actually wear? Which would you never reach for?
Vote and you could win a £40 voucher. Everyone who votes goes into the draw, and we will pick a winner once voting closes. A little something for helping shape SS27.
Prefer to say more? Just hit reply and tell us what you would want from a Little Women bikini. Every message gets read.

We think you'd love...

Little Women Eliza Non-Wired Fixed Padded Balconette Bra

39

Little Women Delicately You Non-Wired Medium Padded Bra

39

Little Women Victoria High Apex Non-Wired Medium Removable Padded Bra

39
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Thank you for voting...

Hey Beautiful, you told us Lilac Fog was the one, and we listened.
Thousands of you cast your vote, and Lilac Fog came out on top. It's the soft, dusky shade that feels like quiet luxury against the skin, cut in the small-cup fits we've spent over 35 years perfecting.
As a thank you for helping us choose it, here's
10% off just for you!
In two of our best-loved styles: the Perfectly You and the Very You.
Yours to enjoy before anyone else. Please note the code is only valid once per customer.

Little Women Very You Bra for small cups (AAA - AA - A)

39

Little Women Perfectly You Bra for small cups (AAA - AA - A)

39

The Little Women Brief

17.5
Don't leave her too long. Very You and Perfectly You tend to go quickly in the smaller sizes.
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Hi Beautiful,
Today we are giving one of our best-loved bras a little moment in the spotlight, in her softest blush pink. If you already know her, you know exactly why she is a keeper.
This is the wireless bra you actually want to live in. No wires, no digging, no fuss, just a pretty, barely-there feeling that lasts all day. And because the padding lifts right out, she is really two bras in one: keep it in for a gorgeous rounded shape, or slip it out for a soft, natural look under your prettiest tops.
Best of all, she is made properly for you. Every Dainty You is cut and graded just for AAA to A cups, so it sits flat, fits beautifully, and feels like it was designed with you in mind, because it was. That blush pink is delicate, feminine, and so easy to wear you will reach for her again and again.
If she is already a favourite, treat yourself to her in pink. And if you two have not met yet, allow us to introduce you.

Shop Dainty You Pink

Little Women Dainty You Bra Non Wired Ultra Removable Padded Bra

39

Little Women Dainty You Brief

17.5
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